Tag Archives: User Experience

Links should always be blue and underlined

So you thought it would be clever to make your links pretty? Don’t do it! If you’re short on time, follow these simple rules: Unvisited links should be blue and underlined Visited links should be purple and underlined Active links should be red and underlined Searching for “links should be blue” turns up enough reading [...]
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Building things from scratch creates a better user experience

When I started building Mimi and Hy‘s web store for my friend Allison, I wanted to prove to her that Shopify was better than her existing solution, so I took the standard and free Vogue theme and customized it with her colors and logo. This was a great way to get a store up and running [...]
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Hello World! (and why I’m starting this blog)

Two weekends ago, I helped a friend in Los Angeles set up a profitable online store in a day and a half. She has a wonderful brick and mortar boutique and had paid a consultant to create an online store with the branding of her brick and mortar. She was disappointed with the sales results. [...]
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