Category Archives: User Experience

UX of British Road Signs

James May from Top Gear interviewed Margaret Calvert, the woman who designed the motorway (freeway) signs in the UK in the 1950s with her former Art Professor, Jock Kinneir. The two of them were responsible for almost every sign in the British highway code. She shares some interesting insight about the choice to use lower [...]
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37 Signals new book: Rework

Jason Fried and David Heinemeier Hansson of 37 Signals have created the Anti-Business – a deliciously small, opinionated organization that scoffs at the structures and mantras of the traditional corporation. In Rework, JF and DHH refine many of the concepts from 37 Signals previous book: “Getting Real“. Frequent readers of the 37 Signals blog “SVN” [...]
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Spoons vs. Sticks – How signaling can enhance user experience

The best coffee shops in New York provide spoons to stir your coffee rather than wooden sticks or plastic stirrers. Spoons are more effective than plastic stirrers and wooden sticks at mixing sugar and milk in to coffee. However, I don’t think that’s why coffee shops offer spoons. I think they provide spoons because it [...]
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