Category Archives: Online Stores

Building things from scratch creates a better user experience

By colin | Published: February 1, 2010
When I started building Mimi and Hy‘s web store for my friend Allison, I wanted to prove to her that Shopify was better than her existing solution, so I took the standard and free Vogue theme and customized it with her colors and logo. This was a great way to get a store up and running [...]
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Google Adwords is not the best use of your advertising budget

By colin | Published: January 26, 2010
In my first post, I mentioned I was helping a friend set up an online store. Well, she doesn’t mind if I blog about our progress. Right now the store is at mimiandhy.myshopify.com, but we’ll be replacing her current site at mimiandhy.com soon We set up Google Adwords to drive traffic to the store with [...]
Also posted in Email Marketing, Google Adwords, twitter | Tagged , , , | 1 Comment

Hello World! (and why I’m starting this blog)

By colin | Published: January 10, 2010
Two weekends ago, I helped a friend in Los Angeles set up a profitable online store in a day and a half. She has a wonderful brick and mortar boutique and had paid a consultant to create an online store with the branding of her brick and mortar. She was disappointed with the sales results. [...]
Posted in Online Stores | Tagged , , , , , , | 6 Comments