James May from Top Gear interviewed Margaret Calvert, the woman who designed the motorway (freeway) signs in the UK in the 1950s with her former Art Professor, Jock Kinneir. The two of them were responsible for almost every sign in the British highway code.
She shares some interesting insight about the choice to use lower case rather than the commonly accepted capitals for signage to aid in recognition of words while traveling at high speed. We did a study in the US that concluded the same more recently. She also invented the Transport typeface.
It’s amazing how many decisions like the ones made by Margaret Calvert in the 1950s affect the way we interact with the world.
3 Comments
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