Monthly Archives: January 2010

Google Adwords is not the best use of your advertising budget

By colin | Published: January 26, 2010
In my first post, I mentioned I was helping a friend set up an online store. Well, she doesn’t mind if I blog about our progress. Right now the store is at mimiandhy.myshopify.com, but we’ll be replacing her current site at mimiandhy.com soon We set up Google Adwords to drive traffic to the store with [...]
Posted in Email Marketing, Google Adwords, Online Stores, twitter | Tagged , , , | 1 Comment

Track links in email and social media using google analytics

By colin | Published: January 19, 2010
Most web businesses send two types of email: Auto-responses and Marketing Messages. Most marketing messages are sent using sophisticated email marketing tools like Mailchimp or Campaign Monitor. That’s the smart thing to do. But what about those messages automatically sent by your site. Emails like: Thanks for signing up Here’s your password reset code Hey, [...]
Posted in Email Marketing, Google Analytics | Tagged , , , , , | 1 Comment

Hello World! (and why I’m starting this blog)

By colin | Published: January 10, 2010
Two weekends ago, I helped a friend in Los Angeles set up a profitable online store in a day and a half. She has a wonderful brick and mortar boutique and had paid a consultant to create an online store with the branding of her brick and mortar. She was disappointed with the sales results. [...]
Posted in Online Stores | Tagged , , , , , , | 6 Comments